People love their iPods!! Or if they don’t have one, they crave one…
Of the hard drive digital music players they have something outrageous like 90% of the market and 40-something percent of the whole (HD and Flash Memory) market. Some numbers depend on how you measure (World, North America, US, etc.)
- 92% of the market says cNet
- 82% says Bloomberg
- iPod Lounge says dropped 5% to 87%, but the next place business is HP (who sells the HP branded iPod) with 3%.
- PCmag says dropped to 87% but the HP branded is 3% for a total of 90%
In a non-Apple-centric world they gotta be doing something right to get that much market share…
Think about it, HP has second place because they are buying the Apple model and adding (note: not removing anything) an HP logo to the back (and probably not offering engraving).