So I finished reading Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. It’s about how you perceive things in the first few second (blink of an eye). Correction, it’s really more about how accurate those perceptions are in the first few seconds. It also talks about the inaccuracies and what causes them (and how you can influence them). It’s very interesting if you like this kind of stuff (maybe even if you don’t).
He talks about how hard it was to sell a super-comfortable chair because it was ugly, the Pepsi Challenge and race and gender differences when buying a car. One of the examples he uses is speed dating (which is analyzed for pages) in how you can use those five minute dates to get a first impression and how you can use it to determine if you want another opportunity to meet them.
