The Future of Television is selling me individual custom episodes
So the future of television is certainly changing. The networks haven’t completely caught on yet, but they will. In a day when users can download higher quality video than they currently receive, get shows from parts of the world that aren’t available and have the advantage of having no ads and are free (please note this means stolen). We can also buy many of these videos from the iTunes store or Amazon UnBox for $1.99 an episode (iTunes has some at 99 cents for an episode and sometimes get that cheap if you subscribe for season). I know “legal” is not what people think when they hear the word BitTorrent, but BitTorrent.com even sells shows legally these days.
If I could subscribe to a lot of the shows I enjoy for 99 cents an episode and have them automatically download to my AppleTV, TiVo, iPod or other device I’d never have anything more than basic cable. I’m sure this goes for a lot of people. Everything needed (except the mentality) to do this currently exists. The networks and producers of these shows need to somehow start embracing this model before it gets even easier for people to get (steal) these shows for free.
Or charge me significantly less and let me trade the produces some statistical information about myself and let them insert in advertising relevant to me. Give me geeky ads, movie and TV show previews that I like, music that I like. Advertise events and concerts that are taking place where I live. I don’t need diaper ads, tampons, bad credit information, refinancing, ads for cars that cost $50,000+, ways to give up smoking. With the right information instead of advertising a new bed which I may have just purchased, they can advertise new pillows or new sheets (and mark in their files to start giving me new bed advertisements in another 5 years) that I might actually purchase.
Even better, let me give “them” lots of information about me, which I’ll update a few times a month with information about what I’ve purchased or I’m shopping for (who in my life has a birthday coming up) or where I’m traveling to. And they can actually pay me to watch television! I’m not looking for a lot of money but just something to make it worth giving them info (besides, think of how much you’d save on cable if it was free!). Maybe some hotel discount coupons when I mention a vacation, or a coupon for Best Buy when they know I’m looking for a new video camera.