Tag Archives: marketing

“When the 40,000 subscribers to Reason, the monthly libertarian magazine, receive a copy of the June issue, they will see on the cover a satellite photo of a neighborhood – their own neighborhood. And their house will be graphically circled.”
How cool is that?!? I wonder how many people will notice it right off the bat? FYI Nick Gillespie is the editor of Reason, so his name is on the sample. They focus a lot on custimization of magazines ads and catalogs.

“What if you received a magazine that only had stories and ads that you were interested in and pertained to you?” he asked. “That would be a magazine that everyone would want to read.”

FYI – If you subscribe by Friday, April 9th, you’ll get the personalized issue with your subscription. (A least that’s what their web site says)

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