These are my new rules for campaigning:
- You can’t talk about your opponent.
That’s it. I’m tired of them answering a question by talking about their opponent. It doesn’t tell me what they are thinking. It’s a waste of time if I want to hear what a politician is thinking and planning if they are wasting half their time talking about what their opponent is (or isn’t) doing.
They need to sell themselves! Show us what they can do. Convince me to like you not to dislike the “other guy”…Imagine if you were trying to get a job and you spent half your time talking about (and bad mouthing) the competition. Or if you were trying to get a date and badmouthing the other guy trying to win her heart. Or telling the police office who pulled you over that guy in the other lane was driving faster. You’re not going to get very far.
Speaking the competitions name over and over and over again can’t be great marketing either. How often do you see Coke or Pepsi mention their competitor in an ad?