In a news article at Yahoo/Reuters they polled brand recognition with branding professionals (it’s an odd url, I’m assuming it won’t last but I’ll put the pertinent info below). It’s interesting that Apple nudged Google out of first place. I’m surprised that Ikea isn’t as high in North America as it is globally and that Al Jazeera is on the global list. Even though I’m a big fan of 80% of the North America list, I’m still surprised that Pixar made the list. Also, Coca-Cola didn’t make the top 5 list anywhere world-wide….
Being an Apple fan, I’m just happy they are ranking this high in recognition.
| NORTH AMERICA 1. Apple 2. Google 3. Target 4. Starbucks 5. Pixar | GLOBAL 1. Apple 2. Google 3. Ikea 4. Starbucks 5. Al Jazeera |
