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August 2012

Written By: Gary on August 21, 2012 No Comment

What’s the cost difference between purchasing an iPhone and an iPad? Not just the cost but what are you missing between one product and another. We’re going to talk about price first, but you need to remember an iPhone is not $199, it’s $649 for an unlocked world phone. A subsidized iPhone with a contract is $649. We’re talking prices of the latest models with 16GB (the lowest). On one hand, why would you buy an iPhone without a plan? But on the other hand, why would you buy an iPad with cellular and not activate it? But if you need a smartphone with a data plan anyways, you’re really only going to pay $199, but it’s not fair for me to compare those numbers.

Why am I focusing on this aspect of the pricing? Because if people see an iPhone (with contract) for $199 and last years iPad for $399, it just seems obvious that they could make a $299 tablet in-between the size. But when you compare a $199 8GB iPod Touch and a $199 16GB iPhone (with lots more features) it doesn’t’ seem so clear.

iPhone 4S For Dummies Edward C. Baig, Bob LeVitusSo right there, the prices are remarkably similar: an iPad with cellular is $629 and the iPhone is $649, pretty much the same price. That’s interesting when you consider the screen size of the iPad is more than four times the size of the iPhone and the battery is pretty huge too.

What other differences do we have between the two models: the camera flash (not on iPad), the vibrator for alerts / calls (not on iPad), the phone (not on iPad), battery life (I think the iPad has much longer life), camera on iPhone better than iPad (not sure if iPad lenses are as nice as iPhone), digital compass (not certain, but not listed in tech specs for iPad) and maybe a few others I missed. All these differences have been there for the last several years, not just the latest models. While the specific number of mega-pixels changes, the iPhone camera has always been better. I’m specifically not talking about LTE as a difference as it’s expected the Fall 2012 iPhone (6) will have this feature and the phones (and iPads) have stayed at the same prices for several years.

iPad For Dummies Edward C. Baig, Bob LeVitusFrom an electronics cost standpoint that screen and battery have got to cost a lot more for the iPad. The iPhone has all those features, but none of them seem super expensive; don’t forget the IPhone does require the additional electronics for making a phone call, but you can get that (and vibrate) in a $19 pay as you go phone. But still, it seems like the pricing is quite similar. So is the iPhone overpriced or is the iPad underpriced?

If you drop the cellular for the iPad it goes down to $499, but you lose the cellular and the GPS. You can still get the 16GB iPad 2 for $399, but it’s got the non-retina display and the cameras aren’t as nice.

Switching gears a little: Let’s factor in the iPod Touch, it’s more of a poor iPad Jr., but it’s only $199 for 8GB ($299 for 32GB). iPod touch For Dummies (For Dummies (Computer/Tech)) Tony BoveIt’s got the same size/resolution screen as an iPhone (but it’s not as nice quality, contrast, or brightness, and no oleophobic coating), it’s got significantly lower quality cameras, no GPS, no vibrate, and no compass, but somehow they make it for $199 (it didn’t get a refresh of any significance last year, but these specs are still below the previous year iPhone). Still a lot of power for $199 (I think it used to be $229 or $219).

So what does that mean if the rumors are true and they make an iPad mini? For $299 can they decrease the size of the iPad 2 screen / memory or (depending on how you look at it) increase the size of the iPod Touch? I think so. I don’t know what that says for what they’ll do about camera quality, but I really think they can make a smaller 7-8 inch tablet for $299. They can’t go much higher without getting too close to the $399 iPad 2 pricing and they want to stay closer to the other tablet pricing (the Kindle Fire is $199). If they could go $249, they’d have the market (IMHO), I don’t see them going to $199 unless they have some way to subsidize an iPad Mini (data, video, etc).

Back to comparing the iPhone and the iPod touch: It’s really really hard for me to see the price jump up to an iPhone for $649 (to compare fairly, the 32GB iPod Touch is $299 and the 32GB iPhone is $749), that’s $450 more for cellular, GPS, vibrate, nicer screen, nicer camera, compass and a bigger battery. I could probably buy a Kindle Fire, GPS and camera for $450 (that’s 3 more screens and 3 more batteries) and integrating them would certainly be cheaper especially since Apple is already doing it with the iPhone, so production costs are already reduced.
I’m assuming R&D, manufacturing and shipping costs to be proportionately similar between these devices. But with such similarities between these products, I assume there is lots of savings too.

And back to the iPod Touch: I do think this means an update for the iPod touch, price drop (or both) or removal from the product line (or rename it the iPad Jr.). I don’t see the removal as being likely, it’s a good way to recruit younger kids into the iOS family. For a while it looked like they might make it into a gaming machine but that marketing disappeared after a while. Last year got a while iPod touch, but the breakdowns revealed very little compared to last years models.

Did I leave any differences out? Anything else I should mention in regards to hardware?

Written By: Gary on August 17, 2012 No Comment

One of the photo groups went out to a park at sunset to do some silhouettes. I’d never done this before so I made sure to attend.

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There were twenty of us, so we were always asking the two models to move. We pretty much needed them between us and the sun.

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A few of these I cropped and a few I tweaked a tiny bit in iPhone on the iPad. When I say tiny bit, I mean one click and a drag (not a dozen adjustments).

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I cropped a few too. When the contrast was just right there was too much black below the figures.

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If I’d gotten a little lower on this one, I think she’d really look like she was floating.

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I was surprised at how much red you could still see in the ribbon in this shot.

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The bicycle was tricky because she needed to go slow and also not accidentally ride down the hill she was atop of.

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This one I think I cropped too much, but maybe I was cropping something out. Regardless, she’s too much of the image but I love this one, I need to find the original and take another look at it.

I took hundreds of bad ones. Why? Because they kept moving. We didn’t have control over them moving, so we just kept snapping. But I got lots of good ones too!!!

Written By: Gary on August 1, 2012 No Comment

Apple quietly put in BlueTooth 4.0 into it’s last few iPhone and iPads and most of it’s recent laptops and has barely said a word about it. What makes BT 4.0 so different? Part of it is Bluetooth Low Energy (BLE), it uses much less energy than the previous BlueTooth options (and can go farther).

170px-Bluetooth.svg.pngSo it’s been almost a year since Apple put BT 4.0 in the iPhone 4s and they haven’t really done anything with it. I don’t think they’ve even done new versions of the Wireless Keyboard or the Magic Trackpad. Apple, when you do update these place make it easier to keep them turned off, I hate when my keyboard in the trunk of my car gets bumped and turned on and then I can’t type on my iPhone or iPad since they’re connected!

Rumors have been crazy for the last few years that Apple is going to do some kind of “use your iPhone to pay for things” option. But the rumors keep inferring that they’ll add something to the iPhone for this (NFC – Near Field Communication). My opinion is that this is incorrect, they’ve already got a wireless option in the iPhone, Bluetooth 4.0 (or they’ll use one of the wireless chips already in the phone).

Why do I think this? Because if they want people to adopt a system in stores and businesses to use the iPhone, they need many many users out there using this. Well, this fall they’ll have the iPhone 4s and the iPhone 6 will all have this feature (and nothing to stop them from adding this to the iPhone 4). It’s also likely that these three phones will be the all that will still be sold by Apple and it’s carriers (just like now at $0, $99 and $199). How’s that for an established user base?!?

The biggest concern is that Bluetooth data travels much much farther than NFC (many feet compared to several inches), but Apple may have a way around that (I’m not sure if they. I’m not even really sure why they want/need a wireless technology for this. My Mobile SpeedPass and my tap option on my credit card does almost the same thing, it just needs to be a little closer to work (yes, those are older technologies and probably need to be updated and more secure).

PS – I don’t think I’m supposed to capitalize the T in Bluetooth

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